Sometimes a business will need to re-appraise their marketing budget and really examine what they are investing compared to the return.
It is often a bitter pill to swallow when the cold, hard facts emerge that most marketing outlay does not have the required effect and becomes a needless drain on resources.
When speaking to well-established and reputable businesses and when asked where they get their business, it will often be the case that they trade on their reputation and can consequently get business through “word of mouth” referrals. They spend less on advertising and focus more on developing trusted relationships with other businesses.
The element of trust is often a potent factor when considering a supplier. A relationship is crucially important to ensure that business can be undertaken and that all parties involved are satisfied. This relationship may even occur through a third, trusted party who has recommended the services of the supplier.
The power of focus is what BNI is all about. Ensuring that a reputable business has centre stage to enable focus on finding trusted business relationships and subsequently, referrals.